DJ Mayo Studios now offers training exclusively through the Esoteric Elite Detailer Academy.
Over the years of writing detailing articles and educational material, I have received countless requests for training from professional detailers that were interested in stepping up their paint correction skills. I am happy to announce that I have finally established a program where detailers from around the country can attend and learn not only the most modern and responsible paint correction techniques, but they will also be trained on on a wide variety of products that they might not have had had exposure to otherwise. The training course will primarily be for those already working in the detailing and paint correction industry who already have at least some level of experience working with machine polishing. If you have already been through one of the more basic schools out there, this will be a great opportunity for continued education. Each class will be limited to 4 students in order to maximize the amount of time I can dedicate to each individual.
This intensive 2-day weekend course will be held regularly at the Esoteric Auto Detail Headquarters in New Albany (Columbus), Ohio.
While final course curriculum may be adjusted to suit the needs of each incoming class, we will be focusing and offering the following:
- Learning the latest and most effective paint polishing and compounding techniques
- Introduction to a variety of polishes, and how to maximize their effectiveness
- How to read and react to different paint types
- Polishing for paint perfection
- The responsibilities pertaining to paint preservation
- The different levels of paint correction, and how to make them profitable
- Introduction to detailing exotics
- In some classes we will have either guest highline detailers, or manufacturer representatives in attendance
- Other detailing topics depending on the wants and needs of each individual class
In addition to advanced detailing training, the class will also spend some time on the subjects of sales, marketing, and business administration (time permitting). During the 22 years that I spent working in the motorcycle industry, I not only had experience at all levels of business (purchasing, product development, sales), but I also spent over 9 years as a regional sales and marketing manager in charge of 15 district managers, 700 dealerships, and $50M in sales revenue. As you can imagine, this gave me a well rounded practical education on business that can be directly applied to your detailing business.
Some of the planned sales and marketing topics will be:
- Effective sales & marketing strategies to help grow your business
- Website evaluation, and tools for maximizing SEO and exposure
- Social networking
- Basic DSLR photography training
- Open discussions
So if you’re looking to take your detailing and paint correction skills to the next level (or two), and you also wish to learn more about sales, marketing, and even photography to improve your business, then let’s get you on the schedule for the next class. Everything about the training, the facility, the organization, and the weekend will be first class…professionalism is key in everything that we do!
The next scheduled Academy dates are:
July 14th & 15th 2012 (now taking deposits)
To inquire about upcoming classes and fees, please call DJ Mayo at 703- 296-2449, or email at DJ@djmayostudios.com
NOTE: I’m sorry, but the training course will not be available for those residing or working in Central Ohio or Washington DC area.
At the Esoteric Elite Detailer Academy, we not only train on real cars…we train on really nice cars!
Upon completion of the class and presentation of their diplomas, students are now considered Elite Detailers!
Esoteric Elite Detailer Academy Sponsors/ Partners..
I am happy to announce that the academy has received generous support from the following companies listed below, and our students will get the opportunity to work very closely with their products and tools. We certainly appreciate the support from the detailing industry, and we couldn’t make it all happen without them.
Meguiar’s: Polishes, pads, cleaners, and tools
FLEX: Rotary and D/A polishers
Detailed Image: Wholesale pricing accounts given to each student!
Chemical Guys: Cleaners, waxes, towels, tools, sealants, etc.
Brinkmann: LED inspection lights
Nanoskin: Manufacturers of the innovative Autoscrub system…say goodbye to using clay!